Overview

Thank you to all of you who made the Canadian Promotional Marketing Conference a success.

On June 14th & 15th of 2007 year, some of this country's most dynamic and ground-breaking marketing minds gathered to contribute to Canada's only promotional marketing and brand activation conference. The Canadian Association of Promotional Marketing Agencies was proud to host such a diverse group of speakers covering a wide range of topics. Our delegates represented every facet of the Canadian marketing industry and their energy and involvement made the Conference invaluable. We would also like to acknowledge our sponsors for their help in staging this event.

Please return to promoconference.com as we announce details regarding the future of the Canadian Promotional Conference. Currently, due to scheduling conflicts there will be no Canadian Promotional Marketing Conference in the 2008 Calendar year, but it will return in 2009. If you have any questions or comments please email info@promoconference.com or call 1-866-640-4359.

Overview

It has been said that traditional mass media marketing has the ability to influence perception while promotional marketing manifested through effective Brand Activation has the power to influence behaviour.

In a time when consumer options are incredibly fractured and competition for attention is at an all-time high, more and more marketers are putting their faith and their budgets into marketing tactics that move product. By shifting emphasis to such disciplines as sponsorship, events, mobile, digital, promotions, direct and more, marketers are finding themselves closer to the moment of purchase decision and are creating marketing campaigns that are highly effective and absolutely accountable.

At the Canadian Promotional Marketing Conference we will provide our delegates with the tools they need to master this shifting landscape.

Join industry leaders June 14 & 15, in Toronto at the 2007 Canadian Promotional Marketing Conference: The Pillars of Brand Activation, presented by the Canadian Association of Promotional Marketing Agencies (CAPMA).